Thank you for visiting my website. This is part resume, part portfolio site. Take a look at my work and reach out to me if you have questions.

about me

I think the first thing that defines me as a person and a creative is my being a daughter of hard-working Colombian immigrants. My parents are honest, pull-yourself-up-by-your-bootstraps type of people. I am a product of those qualities.

I believe that its important to have empathy for your colleagues and respect for complementary disciplines.
I try to take a healthy interest in project management and web development to keep a project in order from all perspectives at all times.

 

Download PDF Resume

LinkedIn Profile

freelance

2009
Design Consultant - Kudzu.com
• Provided design, critique and recommendations for Kudzu.com’s redesign.

2009
Web Design - Fiddlehead Yarns
• Redesigned/developed FiddleheadYarns.com.
• Redesigned/implemented WordPress blog.
• Implemented Adobe Contribute as CMA.
(Photoshop, Dreamweaver, CSS, WordPress)
View Website


2009
Web Design - SPS Dental
• Redesigned/developed SPSdental.com.
(Photoshop, Dreamweaver, CSS)
View website


2004 - 2005
Graphic Design Contractor - Cartoon Network
• Designed online advertising and promo sites for CN’s adsales sponsors.

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Promotional mini-site
Promotional mini-site
Promotional mini-site



2004
Identity Design - Reaching for the Stars
• Designed Reaching for the Stars, Inc's identity system.
• Designed/developed reachingforthestars.org.
(Photoshop, Illustrator, Flash, Dreamweaver, CSS)

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Logo design for Reaching for the Stars,Inc., a non-profit organization dedicated to research and fundraising for Cerebral Palsy.
Probono website design for RFTS, Inc. [2004-2009]
Website design for Clean Water Campaign. [Adobe Photoshop]


conferences + training

2010 | UX Intensive | San Francisco

2009 | An Event Apart | Seattle

2008 | Usability Week 2008 | San Francisco

2007 | Future of Web Design | New York City

2006 | HOW Design Conference | Las Vegas

education

May ’99
Ringling School of Art & Design | Sarasota
Bachelor of Fine Arts Graphic & Interactive Communication.

Summer ‘94
Rhode Island School of Design | Providence
Pre-College Summer Studies Graphic Design.
Full scholarship.

professional experience

12/07 - 08/11
Art Director - Cartoon Network Digital | Atlanta, GA
(Senior Designer, 11/05 - 12/07)
• Art directed websites for Cartoon Network TV show and movie launches.
• Designed/art directed cartoonnetwork.com iterations & redesigns.
• Collaborated with key stakeholders and information architect.
• Brainstormed with project team members to establish creative direction.
• Monitored designer's progress on projects from kick-off to launch.
• Assisted in planning designer’s weekly schedules.
• Art direct freelancers.
• Designed, developed and managed online styleguides.
• Enforce new media graphics standards across multiple platforms.
• Managed three direct reports.
• Sought, interviewed and managed interns.


02/05 - 11/05
Internet Design Manager - Cox Communications | Atlanta, GA
Designed/art directed:
• Visual unification initiative for Cox Com’s corporate websites.
• Online creative to align with marketing campaigns.
• Graphical user interfaces of new products such as PhoneTools, an online voicemail management application.

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eNewsletter sent to Cox Communications cable subscribers. (design & code)
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.
Phone Tools was an online application that allowed Cox phone customers the ability to manage all phone features via the web. This was one of a set of tools that was being release online for which I designed the GUI.


11/02 - 02/04
Senior Designer - COXnet Adstudio (Cox Newspapers) | Atlanta, GA
• Designed graphic user interface for Pike Family Nursery's website redesign, pikenursery.com. Worked in a team to architect the nurseries estensive library of plant reference information. Established templates for all site sections. Worked closely with devloper exporting all site graphics with Macromedia Fireworks. (4/03).
• Designed/art directed valueclipper.com, (2/04).
• Provided design and creative direction for client websites.
• Designed graphical elements for Atlanta Journal-Constitution's website, AJC.com.
• Designed/art directed online advertising for multiple newpaper websites.
• Assisted in studio's aggressive shift towards rich media advertising.

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Website redesign for Pike Nursery [Photoshop & Fireworks]
Coxnet Holiday Card [Illustrator & Flash]
Sketch and storyboard for a richmedia ad for the Atlanta Thrashers ice hockey team. [Illustrator & Flash]
Website design for Value Clipper.


01/01 - 11/02
Senior Designer - Cox Interactive Media (CIM) | Atlanta, GA
(Graphic Designer, 10/99 - 1/01)
• Art directed staff of designers in the execution of online advertising.
• Led design of studio's highest profile web design accounts.
• Designed/art directed cleanwatercampaign.com.
• Developed original, digital illustrations for Federated Department Stores:
--Illustrations were seasonally updated
--Featured in retail store signage, shopping bags & Seventeen Magazine ads

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Illustrations for Federated Department Stores, including Rich's, Lazarus and Goldsmith.
Illustrations for Federated Department Stores, including Rich's, Lazarus and Goldsmith.
Illustrations for Federated Department Stores, including Rich's, Lazarus and Goldsmith.
Website design for Schools of Medical Massage school in Ohio.
Website design for Clean Water Campaign. [Adobe Photoshop]


Summer ‘99
Graphic Design Intern - CNN En Español | Atlanta, GA
• Designed TV news graphics in fast-paced, deadline-driven, Spanish-speaking environment.

design philosophy

I have found over the years that I thrive in collaborative environments, especially those with flatter organizational structures. During my design career, I have found that I grew the most when my creative superiors allowed me freedom to solve problems with their guidance. As a result, when I art direct, I prefer to help guide a designer's creative vision rather than impose my own.